Cheetos
It's a Cheetos Thing

By closely researching how hundreds of our consumers interact with Cheetos, we uncovered a staggering insight: 99% of them eat Cheetos with their dominant hand.

So we built an entire campaign around this simple yet relatable fact, showing what happens when people from all walks of life eat Cheetos with one hand and are left using their other, not-so-dextrous hand for everything else. And there was no shortage of hilariously relatable examples.

Beyond reinforcing brand awareness, the campaign also highlighted another undeniable and relatable truth: Cheetos fans prioritize eating Cheetos over everything else, even if it leads to total chaos.