The "Telethon for Hawkins" is a retro 1980s-style interactive hotline created by Doritos in partnership with the hit Netflix series Stranger Things. Fans can call 1-855-4-HAWKINS to "chip in" - leave supportive, humorous, or bizarre messages for the fictional town of Indiana. 

Callers are greeted by 80s icons like David Hasselhoff, Paula Abdul, or the beloved alien ALF. The best and boldest caller messages were collected and featured in promotional telecast videos and billboards.