Shan Jin | Creative Technologist
Using the latest artificial intelligence (AI) technology, Ask Dalí allows visitors to ask any question to a re-created Salvador Dalí. The result is a voice that sounds remarkably like Dalí’s and a dialogue that reflects his unique personality, style and humor. To start a conversation, visitors pick up a telephone inspired by Dalí’s famous Lobster Phone and ask any question they would like.
Available at The Dalí Museum, the experience is powered by several modern machine learning models, including GPT-4 from OpenAI and Eleven V2 from ElevenLabs. The models have been trained using a variety of the artist’s writings and archival audio, providing dynamic and unpredictable answers to visitors’ questions.
We debuted the prototype at SXSW, and during Q&A session Dali was invited to a podcast called Creativity Squared.

Ask Dali has 1.5 billion media impression since launch. It got on NPR news quiz as well as tons of international media coverage.
NPR: You can now ask Salvador Dali questions (sort of), as part of an AI installation
NRP NEWS QUIZ: Where can you call an artist on a lobster?
FORBES: AI Salvador Dalí Will Talk With You Now, Through A Lobster Phone
SMITHSONIAN MAGAZINE: You Can Chat With an A.I. Replica of Salvador Dalí
INC: Hello Dalí: Museum Exhibit Uses AI Tech for a Surreal Twist That Lets Visitors 'Talk' to the Artist
FOX NEWS TAMPA BAY: New experience at Dalí Museum brings famed artist back to life using artificial intelligence